Forage — Helping hungry people who are inflicted with indecisiveness.
Role: Product Designer
Tools: Sketch, Illustrator
Duration: Sep - Jan 2016
Team: Sidd Tingare — Developer
Ever been out with friends and couldn't decide where to eat?
Often when I'm out with my friends, we have trouble deciding on a place to eat, partly because we don't really have a preference, or because we legitimately don't know where to go, especially when we're out in an unfamiliar place.
We decided to create a simple app that suggests or picks restaurants for the user based on their preferences. Some key features include:
We observed five people and their process of finding a place to eat in various locations, then took notes and summarized our findings.
We downloaded the three most popular restaurant finder apps for Android then compared their features. We found out that:
User Flow & Lo-fi Wireframes
Minimal user flow was necessary. We hid contents in the sidebar and displayed only the necessary contents on the screen.
I used big and bold font for the categories to make it easier to see. I included step indicator at the top of the screen so users can see which step they are currently on. Users can set the max distance and rating on the sidebar. On the result page, the sidebar displays restaurant details and photos.
We ran a brief A/B test for 10 days. We found out that many restaurant finder apps used red colour, so we tried using a blue colour and it slightly attracted more people.
During the competitive analysis phase, we tried out many different restaurant finder apps and learned that they were trying to fit everything in one screen. I learned that by removing all the unnecessary features, I could reduce the process by a lot, and that helped me get started.
Although this was our first real app we developed, I am very impressed at how well it was received by the users. In just couple of months Forage has received over 5k downloads with an average of 4.5 stars.